


What we’ll cover:
Key differences between mobile UA and retargeting ad creatives
Similarities and differences in ad creative testing strategies for UA vs retargeting campaigns
Best practices in segmenting, targeting and creative messaging to existing users to keep them engaged and spending in your app
Evaluating the effectiveness of creative in the new privacy landscape
What we’ll cover:
Key differences between mobile UA and retargeting ad creatives
Similarities and differences in ad creative testing strategies for UA vs retargeting campaigns
Best practices in segmenting, targeting and creative messaging to existing users to keep them engaged and spending in your app
Evaluating the effectiveness of creative in the new privacy landscape
Featured speakers:





Combining a strong passion for marketing and technology, Hanna drives retargeting strategy at Playtika. With a strategic mindset and a keen analytical eye, she's been instrumental in Playtika's success by optimizing campaigns since November 2021.