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Making Creatives Count:

UA and Retargeting Ads in a Privacy-First World

In today’s climate of heightened privacy constraints on iOS and Android, ad creatives are playing a more significant part in driving mobile UA campaign results. But how does this shift affect retargeting campaigns designed to re-engage existing users?

 
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45 mins

Profile picture-Kate-Aug-10-2023-01-05-22-5618-PM
Kate Lovejoy
COO Retargeting
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Profile picture-Shammanth-4
Shamanth Rao
Founder & CEO
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Profile picture-Hanna
Hanna Dolgonos
Retargeting Manager
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What we’ll cover: 


Adikteev-ok  Key differences between mobile UA and retargeting ad creatives


Adikteev-ok  Similarities and differences in ad creative testing strategies for UA vs retargeting campaigns


Adikteev-ok  Best practices in segmenting, targeting and creative messaging to existing users to keep them engaged and spending in your app


Adikteev-ok  Evaluating the effectiveness of creative in the new privacy landscape

What we’ll cover: 


Adikteev-ok  Key differences between mobile UA and retargeting ad creatives


Adikteev-ok  Similarities and differences in ad creative testing strategies for UA vs retargeting campaigns


Adikteev-ok  Best practices in segmenting, targeting and creative messaging to existing users to keep them engaged and spending in your app


Adikteev-ok  Evaluating the effectiveness of creative in the new privacy landscape

Featured speakers:

Profile picture-Kate-Aug-01-2023-05-54-11-1996-PM
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Kate Lovejoy
COO Retargeting
Kate has worked on campaigns for hundreds of top-grossing mobile games (King, Zynga, EA, Machine Zone, Voodoo, and more) in helping reach their KPIs and generate excellent results.
Profile picture-Shammanth-3
ROcketship HQ logo colour
Shamanth Rao
Founder & CEO
Shamanth Rao is the founder and CEO of the boutique growth marketing firm RocketShip HQ and host of the podcast Mobile User Acquisition Show. He has led growth leading to 3 acquisitions (Bash Gaming, by GSN Games; PuzzleSocial, by Zynga; FreshPlanet, by GameLoft).
Profile picture-Hanna
Logo_playtika
Hanna Dolgonos
Retargeting Manager

Combining a strong passion for marketing and technology, Hanna drives retargeting strategy at Playtika.  With a strategic mindset and a keen analytical eye, she's been instrumental in Playtika's success by optimizing campaigns since November 2021.