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2024 Retention Survey

The latest trends, strategies, and insights to keep users engaged

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retention survey2

Over 130 app marketers shared their biggest challenges and key strategies for user retention in 2024-- and we're bringing their insights to you. Access the results of the 2024 Adikteev Retention Survey and find out how to optimize your user retention strategy for long-term growth. Discover actionable takeaways on retargeting, iOS optimizations, and multi-channel engagement that will help you keep your users engaged and active. Download the survey report to sharpen your strategy and boost retention.


What's inside: 
Pixel art-Check  Retention-Driven Growth: Find out why over 75% of app marketers rely on retargeting as a critical tool for re-engaging users and boosting retention.

Pixel art-Check iOS optimizations: Discover how rising iOS opt-in rates are giving marketers new opportunities to personalize user experiences while staying compliant with privacy regulations.

Pixel art-Check  Multi-channel strategies: Learn how marketers combine email, push notifications, and in-app messaging for stronger user engagement across platforms.

(PS: We'll also sign you up for our webinar and send you the recording if you can't join. 😉)
Xavier Mariano
"With 75% of respondents using retargeting for both apps and games, it’s clear that retargeting remains a cornerstone of effective user retention strategies."
Xavier Mariani
CEO at Adikteev
Peggy Anne Salz
"Splashing the cash on expensive UA and prioritizing quick wins over long-term retention only worked when both investors and the industry had an appetite for risk. Now that the pitfalls — burning money instead of making it — are clear, the focus has shifted to growth through retention. It's an environment where experience matters, and marketers compete — and out-execute the competition — by analyzing the full user journey, plugging the "leaky bucket," and predicting churn."
Peggy Anne Salz
Growth Expert and Founder of MobileGroove
Clement Favier
"The data on retention KPIs is a game-changer for performance marketers. It’s clear that having a more holistic view of user behavior is critical to improving retention rates and driving long-term engagement."
Clement Favier
COO at Adikteev
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Learn even more from our webinar

Everything you need to know to master user retention in 2025 

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Our panelists

Clement Favier
Clement
Favier
Chief Operating Officer 
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Benjamin Roodman
benjamin
roodman
VP of Partnerships
clevertap
Faith Price
Faith
Price
Director of Growth Marketing
double down interactive White
Edouard Favier
Edouard
Favier
User Acquisition Director
A Thinking Ape White

We'll talk about: 

Pixel art-Check  Analyzing user behavior to identify potential triggers
Pixel art-Check  Developing dynamic rewards systems
Pixel art-Check  Customizing incentives based on user activity 
Pixel art-Check. Testing different gifting strategies to find what works best

 

What we’ll cover: 


Adikteev-ok  Key differences between mobile UA and retargeting ad creatives

Adikteev-ok  Similarities and differences in ad creative testing strategies for UA vs retargeting campaigns

Adikteev-ok  Best practices in segmenting, targeting and creative messaging to existing users to keep them engaged and spending in your app

Adikteev-ok  Evaluating the effectiveness of creative in the new privacy landscape

Featured speakers:

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Peggy Anne Salz
Content Marketing Strategist
Peggy Anne Salz is recognized as one of the leading experts shaping the mobile world. As a writer, analyst, consultant, in-demand online talent and founder of MobileGroove — a top 50 ranked destination providing strategic content marketing to the global mobile industry and mentoring and consulting to tech start-ups — Peggy produces webinars, podcasts, and video shows to educate marketers on the latest mobile and app trends, customer engagement and experience, and how brands and businesses can grow sustainably through values-driven marketing.
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Cameron Thom
Head of New Business Lines
Cameron is Adikteev’s Chief Revenue Officer for New Business Lines. He joined Adikteev 5 years ago as Director of Sales for SaaS Products. Before Adikteev, he had worked as an Account Executive for Liftoff. Based in San Francisco, he leads all revenue efforts for Adikteev’s suite of mobile marketing tools including Churn Prediction, Cross Promotion, and User Acquisition intelligence tools.
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Arnaud Capitaine
Lead Data Scientist
As the lead data scientist at Adikteev, Arnaud is responsible for developing and enhancing our churn model, improving our existing conversion rate model, and designing new approaches to real-time bidding (RTB) strategies. With a strong background in statistical analysis and machine learning techniques, he keeps the Adikteev machine running by delivering actionable recommendations and driving data science innovation.

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