How do you grow in a market where every player expects something different?

In 2025, real-money gaming (RMG) marketers face rising acquisition costs, shorter attention spans, and rapidly shifting player expectations. The old one-size-fits-all strategy doesn’t hold. This report breaks that model—and replaces it with data.

Based on a survey of over 600 U.S.-based RMG players, this report segments the audience into three behavioral cohorts: 

VIPs: High-frequency, high-value users

Core Players: Consistent daily players

Casuals: Low-frequency, price-sensitive users

Each section of the report outlines how these groups differ—and what they respond to across acquisition, retention, and monetization.

inside the report

 Persona profiles based on real player behavior

Benchmarks across spend, play frequency, and session triggers

 Acquisition insights: what creative and channels convert

Retention breakdowns: timing, streak mechanics, churn signals

Monetization drivers: which bonuses work—and which don’t 

Expert commentary from industry marketers

what you will learn

How VIPs treat app friction as a churn trigger

 Why push timing must vary by player cohort

How bonus offers influence short- vs. long-term retention

Why personalization isn’t just helpful—it’s required