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Finding the right rewards
and incentives for user retention

Calendar - Pixel art - PurpleMarch 28, 2024 - 11am (PT)

Gifts and in-app rewards are pivotal for app marketers aiming to boost user retention. But what makes a good reward? How can you find the right gift to keep your users engaged and playing?
Learn the ins and outs of how to craft engaging in-app incentives, and how to find the right users to serve them to.

We'll talk about: 

Pixel art-Check  Analyzing user behavior to identify potential triggers
Pixel art-Check  Developing dynamic rewards systems
Pixel art-Check  Customizing incentives based on user activity 
Pixel art-Check. Testing different gifting strategies to find what works best 

Our panelists

Shamanth
Shamanth Rao
CEO/Founder
rocketship HQ
Pamela
pamela cassan
Live Ops & Monetization Consultant
plunge games logo
Margot.2
margot miller
Head of Marketing
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We'll talk about: 

Pixel art-Check  Analyzing user behavior to identify potential triggers
Pixel art-Check  Developing dynamic rewards systems
Pixel art-Check  Customizing incentives based on user activity 
Pixel art-Check. Testing different gifting strategies to find what works best

 

What we’ll cover: 


Adikteev-ok  Key differences between mobile UA and retargeting ad creatives

Adikteev-ok  Similarities and differences in ad creative testing strategies for UA vs retargeting campaigns

Adikteev-ok  Best practices in segmenting, targeting and creative messaging to existing users to keep them engaged and spending in your app

Adikteev-ok  Evaluating the effectiveness of creative in the new privacy landscape

Featured speakers:

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Peggy Anne Salz
Content Marketing Strategist
Peggy Anne Salz is recognized as one of the leading experts shaping the mobile world. As a writer, analyst, consultant, in-demand online talent and founder of MobileGroove — a top 50 ranked destination providing strategic content marketing to the global mobile industry and mentoring and consulting to tech start-ups — Peggy produces webinars, podcasts, and video shows to educate marketers on the latest mobile and app trends, customer engagement and experience, and how brands and businesses can grow sustainably through values-driven marketing.
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Cameron Thom
Head of New Business Lines
Cameron is Adikteev’s Chief Revenue Officer for New Business Lines. He joined Adikteev 5 years ago as Director of Sales for SaaS Products. Before Adikteev, he had worked as an Account Executive for Liftoff. Based in San Francisco, he leads all revenue efforts for Adikteev’s suite of mobile marketing tools including Churn Prediction, Cross Promotion, and User Acquisition intelligence tools.
Profile picture-Arnaud
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Arnaud Capitaine
Lead Data Scientist
As the lead data scientist at Adikteev, Arnaud is responsible for developing and enhancing our churn model, improving our existing conversion rate model, and designing new approaches to real-time bidding (RTB) strategies. With a strong background in statistical analysis and machine learning techniques, he keeps the Adikteev machine running by delivering actionable recommendations and driving data science innovation.

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