User churn is an inevitable part of doing business as an app, but preventing it has become even more important now that user-level data is becoming harder to come by.
Currently, churn prevention is focused on reacquisition: bringing a user back who has already left. This can work for high LTV users, but what if you can prevent them from leaving in the first place? Join our webinar to explore ways to benchmark your average churn rate, what metrics you should pay attention to when monitoring churn, and what strategies you can deploy to prevent it.
55 mins
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What we’ll cover:
Benchmarking a churn rate for your app Similarities and differences in ad creative testing strategies for UA vs. retargeting campaignsMetrics to pay attention to when evaluating churn rate and retention rate Best Churn Prediction Algorithms Evaluating Other churn prevention methods and how machine learning makes them more effective
What we’ll cover:
Key differences between mobile UA and retargeting ad creatives Similarities and differences in ad creative testing strategies for UA vs retargeting campaigns Best practices in segmenting, targeting and creative messaging to existing users to keep them engaged and spending in your app Evaluating the effectiveness of creative in the new privacy landscape
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