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DOWNLOAD 2025 RETENTION REPORT

HEY! i'M emILIEN

I co-founded Adikteev in 2012. We started as an adnetwork and have grown into the leading app retargeting technology, operating worldwide.  

Today, Adikteev drives over $100M+ in revenue with a team of 120+ people and offices in Paris, Seoul, and San Francisco. 

Here's what I tend to talk about:

  • New ways to grow apps and improve KPIs (revenue, retention)
  • Where Adtech is headed in the coming years

WANT TO CONNECT?
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Got an Idea or a Question?

If it’s one of these, I’ll reply. Promise 😉

Pixel art-Check  CTV User Acquisition: Thinking of testing it? Curious about where CTV is headed and how it can scale? 

Pixel art-Check Willing to Test What Others Don't: Trying new creative formats, discussing incrementality frameworks, or challenging your performance marketing approach? 

Note: For SSP integrations or partnership requests, better to hit up the Adikteev team for that. 

what's new at adikteev

 

Retention report e mail
RMG Player Report 2025

Surveying over 200 U.S. app marketers, this report reveals how retention strategies are evolving, including budgets, channels, iOS performance, creative execution, predictive tools, and CTV.

Download the Report
ACCESS OUR 2025 CTV SURVEY

LATELY ON MY LINKEDIN 

 

 

 

Connect on LinkedIn!

Cheers,

émilien

 

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We'll talk about: 

Pixel art-Check  Analyzing user behavior to identify potential triggers
Pixel art-Check  Developing dynamic rewards systems
Pixel art-Check  Customizing incentives based on user activity 
Pixel art-Check. Testing different gifting strategies to find what works best

 

What we’ll cover: 


Adikteev-ok  Key differences between mobile UA and retargeting ad creatives

Adikteev-ok  Similarities and differences in ad creative testing strategies for UA vs retargeting campaigns

Adikteev-ok  Best practices in segmenting, targeting and creative messaging to existing users to keep them engaged and spending in your app

Adikteev-ok  Evaluating the effectiveness of creative in the new privacy landscape

Featured speakers:

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Peggy Anne Salz
Content Marketing Strategist
Peggy Anne Salz is recognized as one of the leading experts shaping the mobile world. As a writer, analyst, consultant, in-demand online talent and founder of MobileGroove — a top 50 ranked destination providing strategic content marketing to the global mobile industry and mentoring and consulting to tech start-ups — Peggy produces webinars, podcasts, and video shows to educate marketers on the latest mobile and app trends, customer engagement and experience, and how brands and businesses can grow sustainably through values-driven marketing.
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Cameron Thom
Head of New Business Lines
Cameron is Adikteev’s Chief Revenue Officer for New Business Lines. He joined Adikteev 5 years ago as Director of Sales for SaaS Products. Before Adikteev, he had worked as an Account Executive for Liftoff. Based in San Francisco, he leads all revenue efforts for Adikteev’s suite of mobile marketing tools including Churn Prediction, Cross Promotion, and User Acquisition intelligence tools.
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Arnaud Capitaine
Lead Data Scientist
As the lead data scientist at Adikteev, Arnaud is responsible for developing and enhancing our churn model, improving our existing conversion rate model, and designing new approaches to real-time bidding (RTB) strategies. With a strong background in statistical analysis and machine learning techniques, he keeps the Adikteev machine running by delivering actionable recommendations and driving data science innovation.

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